Objective:

Background:

Most business owners want to make wise decisions to make sure that all the above functions of business work at its maximum, but they sometimes are at a loss of where to begin, what to do, how to do and when to ask help. This is where strategic management comes into play. An important concept for business owners and managers to grasp, strategic management entails evaluating business goals, objectives and plans in light of your company focus on effectiveness and efficiency.

Strategic management which this training is about is an often used and sometimes ill-understood concept in business. It helps to consider the two words separately first. Strategies are the initiatives a company takes to maximize its resources and to grow its business. This might involve financial planning, human resources management or focusing on a mission statement. Management is the process of operating the business on a day-to-day basis and planning for future success. When you put the two words together, strategic management is about driving the company's growth through effective management techniques focused on goal-setting.

The training will also help in, you formulating a personal strategy statement to help you set the direction that you want your unit to take and then develop a short presentation. This exercise will help you to gain a better understanding of your unit and its competitive position, articulate your strategy to peers, engage in open feedback to improve it, and align activities that support your competitive advantage. Your personal strategy statement will evolve into a personal action plan.